The new strategic brand management creating and sustaining brand equity long term

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Bibliographic Details
Main Author:	Kapferer, Jean-Noel
Format:	Book
Published:	London Kogan Page 2008
Edition:	4th ed
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HD69.B7 \|b K37 2008
100	1	#	\|a Kapferer, Jean-Noel
245	1	4	\|a The new strategic brand management \|b creating and sustaining brand equity long term \|c Jean-Noel Kapferer
250	#	#	\|a 4th ed
260	#	#	\|a London \|b Kogan Page \|c 2008
300	#	#	\|a xv, 560 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413493
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