The new strategic brand management creating and sustaining brand equity long term
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Kogan Page
2008
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 560 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780749450854 (alk. paper) 0749450851 (alk. paper) |
The new strategic brand management creating and sustaining brand equity long