Questionnaire design how to plan, structure, and write survey material for effective market research

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Bibliographic Details
Main Author: Brace, Ian 1949-
Format: Book
Published: London Kogan Page 2008
Series:Market research in practice series
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Brace, Ian  |d 1949- 
245 1 0 |a Questionnaire design  |b how to plan, structure, and write survey material for effective market research  |c Ian Brace 
260 # # |a London  |b Kogan Page  |c 2008 
300 # # |a 305 p.  |b ill.  |c 24 cm 
490 1 # |a Market research in practice series 
504 # # |a Includes bibliographical references (p. 277-280) and index 
650 # 0 |a Market surveys  |x Methodology 
650 # 0 |a Questionnaires  |x Methodology 
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