Questionnaire design how to plan, structure, and write survey material for effective market research
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Kogan Page
2008
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| Series: | Market research in practice series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 305 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 277-280) and index |
| ISBN: | 9780749450281 0749450282 |
QUESTIONNAIRE DESIGN HOW TO PLAN, STRUCTURE, AND WRITE SURVEY MATERIAL FOR EFFECTIVE MARKET RESEARCH