Malcolm McDonald on marketing planning understanding marketing plans and strategy

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Bibliographic Details
Main Author:	McDonald, Malcolm
Format:	Book
Published:	London Kogan Page 2008
Subjects:	Marketing > Management Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a McDonald, Malcolm
240	1	0	\|a How come your marketing plans aren't working?
245	1	0	\|a Malcolm McDonald on marketing planning \|b understanding marketing plans and strategy
246	3	0	\|a Understanding marketing plans and strategy
260	#	#	\|a London \|b Kogan Page \|c 2008
300	#	#	\|a vi, 197 p. \|b ill. \|c 22 cm
500	#	#	\|a First published as: If you're so brilliant... How come your marketing plans aren't working: Great Britain : KoganPage, 2002
504	#	#	\|a Includes bibliographical references (p. 192) and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413489
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