Malcolm McDonald on marketing planning understanding marketing plans and strategy
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Kogan Page
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | First published as: If you're so brilliant... How come your marketing plans aren't working: Great Britain : KoganPage, 2002 |
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| Physical Description: | vi, 197 p. ill. 22 cm |
| Bibliography: | Includes bibliographical references (p. 192) and index |
| ISBN: | 9780749451493 0749451491 |
Malcolm McDonald on marketing planning understanding marketing plans and strategy