Malcolm McDonald on marketing planning understanding marketing plans and strategy

Malcolm McDonald on marketing planning understanding marketing plans and strategy

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Bibliographic Details
Main Author: McDonald, Malcolm
Format: Unknown
Published: London Kogan Page 2008
Subjects:
Marketing > Management
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:First published as: If you're so brilliant... How come your marketing plans aren't working: Great Britain : KoganPage, 2002
Physical Description:vi, 197 p. ill. 22 cm
Bibliography:Includes bibliographical references (p. 192) and index
ISBN:9780749451493
0749451491

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