Global Marketing Foreign Entry, Local Marketing & Global Management

Johansson's Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these task...

Full description

Saved in:

Bibliographic Details
Main Author:	Johansson, Johny K. (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill/Irwin 2009
Edition:	Fifth Edition
Series:	The McGraw-Hill/Irwin series in marketing
Subjects:	Export marketing Export marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!