Global Marketing Foreign Entry, Local Marketing & Global Management

Global Marketing Foreign Entry, Local Marketing & Global Management

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Johansson's Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these task...

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Bibliographic Details
Main Author: Johansson, Johny K. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill/Irwin 2009
Edition:Fifth Edition
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
Export marketing
Export marketing > Management
Online Access:Click Here to View Status and Holdings.
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