Principles of services marketing

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Bibliographic Details
Main Author:	Palmer, Adrian
Format:	Book
Published:	London McGraw-Hill Education 2008
Edition:	5th ed
Subjects:	Marketing > Management Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780077116279
020	#	#	\|a 0077116275
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .P3242 2008
100	1	#	\|a Palmer, Adrian
245	1	0	\|a Principles of services marketing \|c Adrian Palmer
250	#	#	\|a 5th ed
260	#	#	\|a London \|b McGraw-Hill Education \|c 2008
300	#	#	\|a xviii, 606 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Service industries \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413480
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