Principles of services marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
London
McGraw-Hill Education
2008
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 606 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 9780077116279 0077116275 |
Principles of Services Marketing