Principles and Practice of Marketing
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Berkshire
McGraw-Hill Education
2010
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Edition: | Sixth edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000cam#a2200000#i#4501 | ||
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001 | wils-413479 | ||
005 | 2023821115153 | ||
008 | 230921t2010 -LD a## ##001 ##eng#D | ||
020 | # | # | |a 9780077123307 (paperback) |
020 | # | # | |a 0077123301 (paperback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .J5 2010 |
100 | 1 | # | |a Jobber, David |d 1947- |e author |
245 | 1 | 0 | |a Principles and Practice of Marketing |c David Jobber |
250 | # | # | |a Sixth edition |
264 | # | 1 | |a Berkshire |b McGraw-Hill Education |c 2010 |
264 | # | 4 | |c ©2010 |
300 | # | # | |a xxx, 946 pages |b illustrations (some colour) |c 27 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing |
650 | # | 0 | |a Marketing |x Case studies |z Europe |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413479 |
964 | # | # | |c BOK |d 01 |
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