Principles and Practice of Marketing

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Bibliographic Details
Main Author: Jobber, David 1947- (Author)
Format: Book
Language:English
Published: Berkshire McGraw-Hill Education 2010
Edition:Sixth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Principles and Practice of Marketing  |c David Jobber 
250 # # |a Sixth edition 
264 # 1 |a Berkshire  |b McGraw-Hill Education  |c 2010 
264 # 4 |c ©2010 
300 # # |a xxx, 946 pages  |b illustrations (some colour)  |c 27 cm 
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504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing 
650 # 0 |a Marketing  |x Case studies  |z Europe 
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