Principles and Practice of Marketing

Principles and Practice of Marketing

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Bibliographic Details
Main Author: Jobber, David 1947- (Author)
Format: Book
Language:English
Published: Berkshire McGraw-Hill Education 2010
Edition:Sixth edition
Subjects:
Marketing
Marketing > Case studies > Europe
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxx, 946 pages illustrations (some colour) 27 cm
Bibliography:Includes bibliographical references and index
ISBN:9780077123307 (paperback)
0077123301 (paperback)

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