Professional diploma in marketing study text the marketing planning process

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Bibliographic Details
Main Author: Machattie, Kate
Corporate Author: Chartered Institute of Marketing
Format: Unknown
Published: London BPP Learning Media 2009
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:CIM study text
For exams up to and including December 2010
Physical Description:xvi, 258 p. ill. 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780751768121
075176812X