Professional certificate in marketing study text stakeholder marketing

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Bibliographic Details
Main Author: Wright, Claire
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: London BPP Learning Media 2008
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Professional certificate in marketing study text  |b stakeholder marketing  |c Claire Wright 
260 # # |a London  |b BPP Learning Media  |c 2008 
300 # # |a xviii, 344 p.  |b ill.  |c 27 cm 
500 # # |a CIM study text 
500 # # |a For exams up to and including June 2010 
500 # # |a For exams in 2008/2009 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Corporate governance 
710 1 # |a Chartered Institute of Marketing 
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