Professional certificate in marketing study text stakeholder marketing

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Bibliographic Details
Main Author: Wright, Claire
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: London BPP Learning Media 2008
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:CIM study text
For exams up to and including June 2010
For exams in 2008/2009
Physical Description:xviii, 344 p. ill. 27 cm
Bibliography:Includes bibliographical references and index
ISBN:9780751748659
075174865X