Strategic brand management

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Bibliographic Details
Main Author:	Elliott, Richard H.
Other Authors:	Percy, Larry
Format:	Book
Published:	Oxford Oxford University Press 2007
Subjects:	Product management Strategic planning
Online Access:	Click Here to View Status and Holdings.
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001	wils-413443
020	#	#	\|a 9780199260003 (pbk.)
020	#	#	\|a 0199260001 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.15 \|b .E43 2007
100	1	#	\|a Elliott, Richard H.
245	1	0	\|a Strategic brand management \|c Richard Elliott, Larry Percy
260	#	#	\|a Oxford \|b Oxford University Press \|c 2007
300	#	#	\|a xiv, 265 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Product management
650	#	0	\|a Strategic planning
700	1	#	\|a Percy, Larry
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413443
964	#	#	\|c BOK \|d BM
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