Strategic brand management
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| Format: | Book |
| Published: |
Oxford
Oxford University Press
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 265 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780199260003 (pbk.) 0199260001 (pbk.) |
Strategic brand management