Contemporary issues in marketing and consumer behaviour

Saved in:

Bibliographic Details
Main Author:	Parsons, Elizabeth
Other Authors:	Maclaran, Pauline
Format:	Book
Published:	Amsterdam Butterworth-Heinemann 2009
Subjects:	Consumer behavior Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-413441
020	#	#	\|a 9780750687393 (pbk.)
020	#	#	\|a 0750687398 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.32 \|b .P37 2009
100	1	#	\|a Parsons, Elizabeth
245	1	0	\|a Contemporary issues in marketing and consumer behaviour \|c Elizabeth Parsons and Pauline Maclaran
260	#	#	\|a Amsterdam \|b Butterworth-Heinemann \|c 2009
300	#	#	\|a xi, 219 p. \|b ill. \|c 25 cm
504	#	#	\|a ncludes bibliographical references and index
650	#	0	\|a Consumer behavior
650	#	0	\|a Marketing
700	1	#	\|a Maclaran, Pauline
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413441
964	#	#	\|c BOK \|d BM
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|