Contemporary issues in marketing and consumer behaviour

Contemporary issues in marketing and consumer behaviour

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Bibliographic Details
Main Author: Parsons, Elizabeth
Other Authors: Maclaran, Pauline
Format: Unknown
Published: Amsterdam Butterworth-Heinemann 2009
Subjects:
Consumer behavior
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 219 p. ill. 25 cm
Bibliography:ncludes bibliographical references and index
ISBN:9780750687393 (pbk.)
0750687398 (pbk.)

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