CIM coursebook the marketing planning process

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Bibliographic Details
Main Author:	Donnelly, Ray
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Harrison, Graham, Megicks, Phil
Format:	Unknown
Published:	Oxford Butterworth-Heinemann 2009
Series:	CIM coursebook
Subjects:	Marketing > Study guides > Examinations > Planning
Online Access:	Click Here to View Status and Holdings.
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