CIM coursebook the marketing planning process

Saved in:

Bibliographic Details
Main Author:	Donnelly, Ray
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Harrison, Graham, Megicks, Phil
Format:	Book
Published:	Oxford Butterworth-Heinemann 2009
Series:	CIM coursebook
Subjects:	Marketing > Study guides > Examinations > Planning
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-413429
020	#	#	\|a 9781856177160 (pbk.)
020	#	#	\|a 1856177165 (pbk.)
040	#	#	\|a ITMB
090	0	0	\|a HF5415.13 \|b .D66 2009
100	1	#	\|a Donnelly, Ray
245	1	0	\|a CIM coursebook \|b the marketing planning process \|c edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison
246	1	8	\|a The marekting planning process
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 2009
300	#	#	\|a xv, 240 p. \|b ill. \|c 25 cm
490	1	#	\|a CIM coursebook
500	#	#	\|a "Professional Diploma in Marketing"--Cover
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|v Study guides \|x Examinations \|x Planning
650	#	0	\|a Marketing \|v Study guides \|x Examinations \|x Planning
700	1	#	\|a Harrison, Graham
700	#	#	\|a Megicks, Phil
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413429
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|01700##a0011.2.2\|\|