CIM coursebook the marketing planning process

CIM coursebook the marketing planning process

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Bibliographic Details
Main Author: Donnelly, Ray
Corporate Author: Chartered Institute of Marketing
Other Authors: Harrison, Graham, Megicks, Phil
Format: Book
Published: Oxford Butterworth-Heinemann 2009
Series:CIM coursebook
Subjects:
Marketing > Study guides > Examinations > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Professional Diploma in Marketing"--Cover
Physical Description:xv, 240 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9781856177160 (pbk.)
1856177165 (pbk.)

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