Online marketing a customer-led approach

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Bibliographic Details
Main Authors:	Gay, Richard (Author), Charlesworth, Alan 1956- (Author), Esen, Rita (Author)
Format:	Book
Language:	English
Published:	Oxford Oxford University Press 2007
Subjects:	Internet marketing Internet advertising Electronic commerce
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780199265855 \|q paperback
020	#	#	\|a 0199265852 \|q paperback
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090	0	0	\|a HF5415.1265 \|b .G39 2007
100	1	#	\|a Gay, Richard \|e author
245	1	0	\|a Online marketing \|b a customer-led approach \|c Richard Gay, Alan Charlesworth, Rita Esen
264	#	1	\|a Oxford \|b Oxford University Press \|c 2007
264	#	4	\|c ©2007
300	#	#	\|a xvii, 538 pages \|b colour illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Internet marketing
650	#	0	\|a Internet advertising
650	#	0	\|a Electronic commerce
700	1	#	\|a Charlesworth, Alan \|d 1956- \|e author
700	#	#	\|a Esen, Rita \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413422
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