Online marketing a customer-led approach

Online marketing a customer-led approach

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Bibliographic Details
Main Authors: Gay, Richard (Author), Charlesworth, Alan 1956- (Author), Esen, Rita (Author)
Format: Book
Language:English
Published: Oxford Oxford University Press 2007
Subjects:
Internet marketing
Internet advertising
Electronic commerce
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 538 pages colour illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780199265855
0199265852

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