Marketing for stakeholders 2008-2009
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various sta...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Butterworth-Heinemann
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Assessing the marketing environment, 2008-2009 
Marketing communications 2007-2008