Marketing for stakeholders 2008-2009

Marketing for stakeholders 2008-2009

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various sta...

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Bibliographic Details
Main Authors: Harris, David R. (Author), McColl, Julia (Author), Botten, Neil (Author)
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Amsterdam Butterworth-Heinemann 2008
Subjects:
Marketing > Study guides > Examinations
Marketing > Study guides > Management
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Summary:Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages
Item Description:The official CIM coursebook
"Professional Certificate in Marketing 2008-2009" -- cover
Physical Description:vi, 234 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780750689663
0750689668

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