Introductory certificate in marketing

Suitable for the Marketing Planning module, this work contains past examination papers and examiners' reports to help you to practise what has been learned and help prepare for the exam

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Bibliographic Details
Main Authors: Harris, David R. (Author), Botten, Neil (Author)
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford Butterworth-Heinemann 2008
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