Marketing essentials 2008-2009

Marketing essentials 2008-2009

This textbooks provide useful companions to the CIM professional marketing qualifications. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understand...

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Bibliographic Details
Main Author: Blythe, Jim (Author)
Corporate Author: The Chartered Institute of Marketing
Format: Book
Language:English
Published: Burlington, MA Butterworth-Heinemann 2008
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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