Marketing essentials 2008-2009
This textbooks provide useful companions to the CIM professional marketing qualifications. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understand...
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA
Butterworth-Heinemann
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This textbooks provide useful companions to the CIM professional marketing qualifications. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along |
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| Item Description: | Includes index The official CIM coursebook "Professional Certificate in Marketing 2008-2009" -- cover |
| Physical Description: | vi, 121 pages illustrations 25 cm |
| ISBN: | 9781856175036 1856175030 |
Marketing for stakeholders 2008-2009