Essential guide to marketing planning
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| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, England
Prentice Hall/Financial Times
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 268 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273713234 (pbk.) 027371323X (pbk.) |
Essential Guide to Marketing Planning