Principles of Direct and Database Marketing A Digital Orientation
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times/Prentice Hall
2008
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 517 pages illustrations (some colour) 25 cm |
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| Bibliography: | Includes reference and index |
| ISBN: | 9780273713029 (paperback) 0273713027 (paperback) |
Principles of direct and database marketing