Essentials of marketing research
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support sys...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
FT/Prentice-Hall
2005
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| Edition: | FOURTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Essentials of marketing research