Essentials of marketing

Essentials of marketing

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This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green...

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Bibliographic Details
Main Author: Blythe, Jim (Author)
Format: Unknown
Language:English
Published: Harlow, England FT Prentice Hall 2008
Edition:4th ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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