Essentials of marketing
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green...
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Harlow, England
FT Prentice Hall
2008
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Blythe, Jim |e author |
| 245 | 1 | 0 | |a Essentials of marketing |c Jim Blythe |
| 250 | # | # | |a 4th ed |
| 264 | # | 1 | |a Harlow, England |b FT Prentice Hall |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a xx, 335 pages |b illustrations |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413357 |
| 964 | # | # | |c BOK |d 01 |
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