Essentials of marketing
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
FT Prentice Hall
2008
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. |
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| Physical Description: | xx, 335 pages illustrations 27 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273717362 0273717367 |
Essentials of marketing