Market segmentation success making it happen

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Bibliographic Details
Main Author:	Dibb, Sally 1963-
Other Authors:	Simkin, Lyndon 1961-
Format:	Unknown
Published:	New York Haworth Press 2008
Subjects:	Market segmentation Target marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 9780789029171 (hbk : alk. paper)
020	#	#	\|a 0789029170 (hbk : alk. paper)
020	#	#	\|a 9780789029188 (pbk: alk. paper)
020	#	#	\|a 0789029189 (pbk: alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.127 \|b .D53 2008
100	1	#	\|a Dibb, Sally \|d 1963-
245	1	0	\|a Market segmentation success \|b making it happen \|c Sally Dibb, Lyndon Simkin
260	#	#	\|a New York \|b Haworth Press \|c 2008
300	#	#	\|a xiii, 187 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references (p. 179-182) and index
650	#	0	\|a Market segmentation
650	#	0	\|a Target marketing
700	1	#	\|a Simkin, Lyndon \|d 1961-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413312
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