Market segmentation success making it happen

Market segmentation success making it happen

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Bibliographic Details
Main Author: Dibb, Sally 1963-
Other Authors: Simkin, Lyndon 1961-
Format: Unknown
Published: New York Haworth Press 2008
Subjects:
Market segmentation
Target marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 187 p. ill. 23 cm
Bibliography:Includes bibliographical references (p. 179-182) and index
ISBN:9780789029171 (hbk : alk. paper)
0789029170 (hbk : alk. paper)
9780789029188 (pbk: alk. paper)
0789029189 (pbk: alk. paper)

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