Marketing planning a workbook for marketing managers

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Bibliographic Details
Main Author:	Dibb, Sally 1963-
Other Authors:	Simkin, Lyndon 1961-
Format:	Book
Published:	London South-Western Cengage Learning 2008
Subjects:	Marketing > Management Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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001	wils-413281
005	2023851051
020	#	#	\|a 9781844807826
020	#	#	\|a 1844807827
040	#	#	\|a BTCTA \|d ITMB
090	0	0	\|a HF5415.13 \|b .D473 2008
100	1	#	\|a Dibb, Sally \|d 1963-
245	1	0	\|a Marketing planning \|b a workbook for marketing managers \|c Sally Dibb, Lyndon Simkin
260	#	#	\|a London \|b South-Western Cengage Learning \|c 2008
300	#	#	\|a xxv, 227 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Planning
700	1	#	\|a Simkin, Lyndon \|d 1961-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413281
964	#	#	\|c BOK \|d BM
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