Marketing planning a workbook for marketing managers

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Bibliographic Details
Main Author: Dibb, Sally 1963-
Other Authors: Simkin, Lyndon 1961-
Format: Unknown
Published: London South-Western Cengage Learning 2008
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Description
Physical Description:xxv, 227 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9781844807826
1844807827