Value-based marketing marketing strategies for corporate growth and shareholder value

Value-based marketing marketing strategies for corporate growth and shareholder value

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Bibliographic Details
Main Author:	Doyle, Peter 1943 June 23-2003
Format:	Book
Published:	Chichester, England Wiley 2008
Edition:	2nd ed
Subjects:	Marketing > Management Corporations > Valuation
Online Access:	Click Here to View Status and Holdings.
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