Value-based marketing marketing strategies for corporate growth and shareholder value

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Bibliographic Details
Main Author:	Doyle, Peter 1943 June 23-2003
Format:	Book
Published:	Chichester, England Wiley 2008
Edition:	2nd ed
Subjects:	Marketing > Management Corporations > Valuation
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .D69 2008
100	1	#	\|a Doyle, Peter \|d 1943 June 23-2003
245	1	0	\|a Value-based marketing \|b marketing strategies for corporate growth and shareholder value \|c Peter Doyle
250	#	#	\|a 2nd ed
260	#	#	\|a Chichester, England \|b Wiley \|c 2008
300	#	#	\|a xii, 367 p. \|b ill. (some col.) \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a ENT551 \|b BA233 \|5 FBM
526	0	#	\|a Entrepreneurial Marketing \|b Bachelor of Business Administration (Hons) Entrepreneurship \|5 Faculty of Business and Management
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Corporations \|x Valuation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413259
964	#	#	\|c BOK \|d BM