Value-based marketing marketing strategies for corporate growth and shareholder value
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chichester, England
Wiley
2008
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xii, 367 p. ill. (some col.) 26 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470773147 (cloth) 0470773146 (cloth) |
Value-Based Marketing Marketing Strategies for Corporate Growth and Shareholder Value