STRATEGIC MANAGEMENT
A revised title Strategic Management in its 5th edition (formerly Corporate Strategy) reflects a text in tune with the ongoing changes in the teaching, learning and practice of strategy. This text is well established and highly regarded for its practical outlook on strategy, and a plethora of short...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Financial Times Prentice Hall
2009
©2009 |
| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD30.28 |b .L92 2009 |
| 100 | 1 | # | |a Lynch, Richard |e author |
| 245 | 1 | 0 | |a STRATEGIC MANAGEMENT |c Richard Lynch |
| 250 | # | # | |a Fifth Edition |
| 264 | # | 1 | |a Harlow |b Financial Times Prentice Hall |c 2009 |
| 264 | # | 1 | |c ©2009 |
| 300 | # | # | |a xxviii 826 pages |b illustration (color) |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Previous ed.: published as Corporate strategy.4th ed. 2006 |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a A revised title Strategic Management in its 5th edition (formerly Corporate Strategy) reflects a text in tune with the ongoing changes in the teaching, learning and practice of strategy. This text is well established and highly regarded for its practical outlook on strategy, and a plethora of short examples to illustrate this. It is also defined by its "twin perspective" of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches. A revised structure in this edition: 15 'core' chapters followed by 5 more specialist chapters, is also enhanced by the provision of a 12 additional cases which focus around 5 large industry sectors. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications. |
| 526 | 0 | # | |a MGT790 |b BM770 |5 AAGBS |
| 526 | 0 | # | |a Strategic Management |b Master in Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Strategic planning |
| 650 | # | 0 | |a Business planning |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=412943 |
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STRATEGIC MANAGEMENT TEXT AND CASES