Marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author: McDonald, Malcolm
Format: Book
Published: Oxford Butterworth-Heinemann 2007
Edition:6th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xvii, 675 p. ill. (some col.) 25 cm
ISBN:9780750683869 (pbk.)
0750683864 (pbk.)