Managing and marketing radical innovations marketing new technology

Managing and marketing radical innovations marketing new technology

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Bibliographic Details
Main Author: Sandberg, Birgitta
Format: Book
Published: London Routledge 2008
Series:Routledge studies in innovation, organization and technology v.8
Subjects:
Technological innovation > Management
Technological innovations > Marketing
New products > Management
Online Access:Click Here to View Status and Holdings.
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