Managing and marketing radical innovations marketing new technology

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Bibliographic Details
Main Author:	Sandberg, Birgitta
Format:	Book
Published:	London Routledge 2008
Series:	Routledge studies in innovation, organization and technology v.8
Subjects:	Technological innovation > Management Technological innovations > Marketing New products > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Sandberg, Birgitta
245	1	0	\|a Managing and marketing radical innovations \|b marketing new technology \|c Birgitta Sandberg
260	#	#	\|a London \|b Routledge \|c 2008
300	#	#	\|a xiv, 271 p. \|b ill. \|c 25 cm
490	1	#	\|a Routledge studies in innovation, organization and technology \|v v.8
504	#	#	\|a Includes bibliographical references (p. [244]-265) and index
650	#	0	\|a Technological innovation \|x Management
650	#	0	\|a Technological innovations \|x Marketing
650	#	0	\|a New products \|x Management
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