Managing and marketing radical innovations marketing new technology
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Main Author: | |
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Format: | Book |
Published: |
London
Routledge
2008
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Series: | Routledge studies in innovation, organization and technology
v.8 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xiv, 271 p. ill. 25 cm |
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Bibliography: | Includes bibliographical references (p. [244]-265) and index |
ISBN: | 9780415433075 (hbk.) 041543307X (hbk.) |