Brand management research, theory and practice

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Bibliographic Details
Main Author:	Heding, Tilde
Other Authors:	Knudtzen, Charlotte F., Bjerre, Mogens 1959-
Format:	Book
Published:	London Routledge 2009
Subjects:	Brand name products > Management Branding (Marketing) > Management
Online Access:	Click Here to View Status and Holdings.
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