Brand management research, theory and practice

Brand management research, theory and practice

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Bibliographic Details
Main Author: Heding, Tilde
Other Authors: Knudtzen, Charlotte F., Bjerre, Mogens 1959-
Format: Book
Published: London Routledge 2009
Subjects:
Brand name products > Management
Branding (Marketing) > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 267 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780415443265 (hbk.)
0415443261 (hbk.)
9780415443272 (pbk.)
041544327X (pbk.)

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