Brands and brand management critical perspectives on business and management

Brands and brand management critical perspectives on business and management

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Bibliographic Details
Other Authors: Elliott, Richard H.
Format: Unknown
Published: New York Routledge 2009
Series:Critical perspectives on business and management
Subjects:
Product management > Public relations
Brand name products > Management
Corporations > Public relations
Corporate image
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • v. 1. The Evolution of brands
  • v. 2. Measuring and managing brands
  • v. 3. Corporate brands and corporate reputation
  • v. 4. Cross-cultural and critical perspectives on brands

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